Case Studies: Real Client Websites and SEO Work

Three current pieces of client work — what each business needed, what I built, how it is set up for search and what I am still doing for it. Every one links to the live site, so you can check the work yourself instead of taking my word for it.

You will not find traffic percentages here. These projects launched between July and September 2026, which is too recent for search data to prove anything. Each case study will be updated with real Google Search Console figures once there are at least three months of data and the client agrees to publish them.

All case studies

UJ Pallazzio hotel website homepage with the quick-book availability form

Hotel & hospitality · Tiruvannamalai, Tamil Nadu, India

UJ Pallazzio

Website build + SEO & GEO retainer

UJ Pallazzio is a business-class hotel in Tiruvannamalai, Tamil Nadu, whose guests are largely pilgrims visiting Arunachaleswarar Temple, families and corporate travellers. I built its direct-booking website on Next.js in September 2026 and now run the site on a monthly retainer that covers maintenance, SEO, GEO (visibility in AI search answers), content and the Google Business Profile.

Read the UJ Pallazzio case study →
Seva Elite Staffing website homepage for a New York household placement agency

Household staffing agency · New York, United States

Seva Elite Staffing

Website build + SEO retainer

Seva Elite Staffing is a household placement agency in New York that introduces carefully vetted nannies, housekeepers, caregivers and other household staff to families. I built its website on Next.js in July 2026, and since August 2026 I have run its SEO on a monthly retainer — remotely, from India, for a market on the other side of the world.

Read the Seva Elite Staffing case study →
2M Pharmaceuticals export website homepage with the featured medicines catalogue

Pharmaceutical export · New Delhi, India

2M Pharmaceuticals

E-commerce & export website build

2M Pharmaceuticals is a New Delhi pharmaceutical exporter that ships medicines to more than 50 countries. In August 2026 I built its e-commerce and bulk-export platform on Next.js: a searchable medicine catalogue organised by therapeutic category, a cart and quote flow, and an export enquiry system that captures what a distributor needs and where it needs to go.

Read the 2M Pharmaceuticals case study →

Why do these case studies have no traffic numbers?

Because the honest numbers do not exist yet. SEO on a new or rebuilt site takes months to show up in Search Console, and a percentage taken from the first few weeks — “impressions up 400%” from a starting point of almost nothing — tells you very little. I would rather show you the live work and add verified figures later than publish numbers you cannot check.

What else can I look at?

The full portfolio lists more than these three projects, each linked to its live site. The SEO services page sets out what a retainer includes and what it costs, and GEO and AI search optimisation explains the AI-search work being done for UJ Pallazzio. If you would like your own site reviewed, ask for the free written audit below.

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