Case study · Pharmaceutical export
2M Pharmaceuticals: A Medicine Catalogue and Export Enquiry Platform
2M Pharmaceuticals is a New Delhi pharmaceutical exporter that ships medicines to more than 50 countries. In August 2026 I built its e-commerce and bulk-export platform on Next.js: a searchable medicine catalogue organised by therapeutic category, a cart and quote flow, and an export enquiry system that captures what a distributor needs and where it needs to go.
- Client
- 2M Pharmaceuticals
- Location
- New Delhi, India
- Engagement
- E-commerce & export website build
- Status
- Completed project
Visit the live 2M Pharmaceuticals website · By Abhishek Sharma · Published 3 October 2026
Who is 2M Pharmaceuticals?
2M Pharmaceuticals Pvt. Ltd. is based in Janakpuri, New Delhi. Its website states WHO-GMP certification and export to more than 50 countries, including markets across Africa and South and South-East Asia.
Its catalogue is broad, with a strong focus on anti-cancer medicines alongside antibiotics, antiemetics, vaccines and other categories, sourced from established Indian manufacturers.
What did the business need?
An export buyer is not a retail shopper. A distributor or hospital buyer abroad needs to find a specific molecule quickly, see what it costs, and send a bulk requirement with the destination country — then hear back from a sales team, not a checkout page.
Trust matters more than design in this category. Certifications and the manufacturers behind the products have to be visible before a buyer will send an enquiry.
What was built?
- Custom-coded pharmaceutical e-commerce platform on Next.js and React
- Searchable medicine catalogue with browsing by therapeutic category
- MRP alongside export pricing, with add-to-cart and a quote flow
- Bulk order and export enquiry form capturing target country, quantities and requirement details
- Certification blocks — WHO-GMP, ISO 9001, CDSCO, Schedule M — as stated by the client
- Showcase of the partner manufacturers whose products are supplied
- Mobile-first responsive design with WhatsApp enquiry support
How is the site set up for search?
- On-page SEO across catalogue and category pages
- Product schema markup so medicines are read as products by search engines
- Optimised WebP imagery
- Category structure that mirrors how buyers search — by therapeutic area, then by product
When did each stage happen?
- August 2026 — Catalogue and export enquiry platform launched
What are the results so far?
This was a build project, completed in August 2026. The client's sales and enquiry volumes are its own business information and are not published here.
What you can check is the platform itself: the catalogue, the category browsing and the export enquiry flow are all live.
What does this project show?
For B2B export, the enquiry form is the product. Asking for the destination country and quantities up front saves the sales team a round of emails on every lead.
A large catalogue needs structure before it needs content. Therapeutic categories give both buyers and search engines a clear way in.
Related services and case studies
- Freelance SEO services in India — retainers from ₹15,000/month
- GEO & AI search optimisation — visibility in Google AI Overviews, ChatGPT and other AI answers
- Website development services — custom Next.js and WordPress builds
- UJ Pallazzio case study — website build + seo & geo retainer
- Seva Elite Staffing case study — website build + seo retainer
- All case studies