GEO · AI Search Optimization

GEO & AI Search Optimization Services in India

Get your business found — and described correctly — in Google AI Overviews, AI Mode, ChatGPT search, Microsoft Copilot and Perplexity. GEO built on solid technical SEO, from the person who also builds websites. Delivered inside SEO retainers from ₹15,000/month.

₹15,000
Retainers start at
6 engines
Google, ChatGPT, Copilot & more
Mon–Sat
10:00–19:00 IST
Our Services

What GEO Work Covers

Four pieces, built on top of technical SEO. Skip the first and the other three do not matter.

AI Crawler Access

robots.txt, CDN and firewall rules checked against Googlebot, OAI-SearchBot, PerplexityBot, Bingbot and Claude's crawlers — and content that is readable without JavaScript.

Answer-First Content

Question headings, a direct answer in the first lines, and specific, dated facts — so one passage can be quoted without the rest of the page.

Entity & Fact Consistency

Your name, address, services, founder and prices stated the same way on your site, schema, Google Business Profile and listings — so AI answers get them right.

AI Visibility Tracking

Search Console, Bing's AI Performance report, AI referrals in GA4, and a fixed set of buyer questions checked in each AI tool every month.

How I Work on GEO
Published Pricing
No Guaranteed-Citation Claims
No Lock-In Contracts
SEO + Developer in One

What is GEO, and what do AI search optimisation services do?

GEO (generative engine optimisation — or optimization) is the work of getting a business found and described correctly in answers written by AI — Google's AI Overviews and AI Mode, ChatGPT search, Microsoft Copilot, Perplexity, Gemini and Claude. Those tools do not show ten blue links. They write an answer and cite a few sources, so the question is no longer only “do I rank?” but “am I one of the sources, and is what it says about me true?”

I am Abhishek Sharma, a freelance SEO consultant and web developer in Faridabad, Delhi NCR. My GEO work does four things: makes sure AI crawlers can actually read your site, makes your business facts consistent everywhere an engine might look, rewrites your key pages so a passage can be quoted on its own, and tracks what AI tools say about you every month. It is delivered inside the same retainers as my SEO work, from ₹15,000 per month.

One thing up front: GEO sits on top of SEO, not beside it. Google states that there are no additional requirements to appear in AI Overviews or AI Mode beyond being indexed and eligible for a snippet. Anyone selling GEO as a replacement for SEO is selling you the wrong thing.

How is GEO different from SEO?

Mostly in emphasis. Technical health, relevant content and authority still decide whether you are eligible at all. What changes is how the result is used: a search engine sends a click to your page, an AI answer may quote you and send no click, or send one visitor who has already decided.

AreaClassic SEOWhat GEO adds
CrawlersGooglebot and BingbotOAI-SearchBot, PerplexityBot, Claude's crawlers — each allowed or blocked separately
Unit of successA ranking pageA quoted passage and a correct description of your business
Content shapePages built around a keywordSections that answer one question each and still make sense quoted alone
Off-site signalsBacklinksLinks plus unlinked mentions, reviews and consistent listings
MeasurementRankings, clicks, impressionsBing AI citations, AI referrals in GA4, monthly checks of real buyer questions

Which AI search engines does GEO cover?

Each engine finds and reads websites in its own way. This is how they work as of October 2026 — the details change, so the audit always checks them again.

Google AI Overviews & AI Mode

Built on Google Search's own index. Google says there are no extra requirements: a page has to be indexed and eligible to show with a snippet. Clicks and impressions are counted in Search Console's normal Web report.

ChatGPT search

OpenAI's OAI-SearchBot decides whether your pages can appear. GPTBot is a separate crawler used for training, and blocking it does not remove you from ChatGPT search.

Microsoft Copilot

Draws on the Bing index. Bing Webmaster Tools now has an AI Performance report that shows when your pages are cited in Copilot answers — one of the few direct sources of AI citation data available.

Perplexity

Crawls with PerplexityBot and shows its sources openly beside every answer, which makes it the easiest engine to check by hand.

Gemini

Google's assistant. The Google-Extended rule in robots.txt controls whether your content is used for Gemini; it does not affect Google Search or AI Overviews.

Claude

Anthropic runs separate crawlers for training and for search. As with OpenAI, you can allow one and block the other.

What does GEO work actually involve?

1. Make sure AI crawlers can read the site

Check robots.txt, the CDN and the firewall against each engine's crawler — some security settings block AI crawlers without anyone deciding to. Then check what a crawler actually receives: several major AI crawlers fetch the raw HTML and do not run JavaScript, so content that only appears after scripts load can be invisible to them. As a developer I fix this in the code rather than writing it up as a recommendation.

2. Make your business facts consistent

AI answers are assembled from many sources. If your website, schema markup, Google Business Profile, directory listings and LinkedIn disagree on your name, address, services or prices, the answer is either wrong or leaves you out. I make one set of facts and make every source say the same thing.

3. Rewrite key pages answer-first

Question-shaped headings, a direct answer in the first two or three sentences, then the detail. Specific facts with dates and units, short tables where a comparison helps, and each section able to stand on its own — because an AI answer quotes a passage, not a page.

4. Earn mentions where AI engines look

Engines lean on what other sites say about you: reviews, industry directories, publications, comparison articles and genuine discussion. The work here is ordinary, honest PR and link earning — never fake reviews and never planted forum posts.

5. Measure, then adjust

A fixed list of the questions your buyers ask, checked in each AI tool every month and recorded with screenshots, alongside Search Console, Bing's AI Performance report and AI referral traffic in Google Analytics 4. You see what changed, not a single made-up visibility score.

How do you rank in ChatGPT and other AI answers?

There is no ranking position in ChatGPT to buy or climb. When ChatGPT searches the web, it reads pages its search crawler (OAI-SearchBot) is allowed to fetch, picks a few that answer the question well, and cites them. So “ranking in ChatGPT” comes down to being one of those few sources — and being described correctly when you are.

In practice that means, in order:

  1. Be readable. OAI-SearchBot allowed in robots.txt and not blocked by your CDN or firewall, with the important text in the HTML rather than loaded later by JavaScript.
  2. Rank in ordinary search. ChatGPT search, Copilot and Perplexity lean on web search results, so pages that rank well in Google and Bing are far more likely to be picked up.
  3. Answer the exact question. A heading that matches how buyers ask, a two- or three-sentence direct answer, then specifics — prices, locations, timelines, dates.
  4. Be described the same way everywhere. Your website, Google Business Profile, directories, LinkedIn and reviews should agree on who you are and what you do.
  5. Be mentioned by others. Reviews, industry listings and articles that name you give an AI engine a reason to trust the claim.

Then check: ask ChatGPT the questions your buyers ask, every month, and record whether you are named and whether the details are right. That is the only honest measure of “ranking” there is today.

Is AEO the same as GEO?

Close enough that the work overlaps almost entirely. AEO (answer engine optimisation) is the older term, coined for featured snippets and voice assistants — getting your page chosen as the answer. GEO is the newer term for answers that AI writes from several sources, such as Google's AI Overviews and ChatGPT search. Both reward the same things: clear question-and-answer content, structured data that matches the page, and consistent facts about your business.

If an agency in India quotes you separately for SEO, AEO and GEO, ask what each one would change on your website. The answers will mostly be the same list.

What GEO claims should you be wary of?

AI search is new enough that a lot is being sold on fear. These are the things I will not sell you, and you should be careful of anyone who does:

  • Guaranteed citations in ChatGPT, AI Overviews or any other AI answer
  • llms.txt or an "AI file" presented as a ranking factor — Google says none is needed
  • Hundreds of AI-written articles published to look busy
  • Fake reviews, paid fake mentions or planted Reddit and Quora posts
  • A proprietary "AI visibility score" you cannot check yourself

On llms.txt specifically: this site has one, because it takes a few minutes to write and does no harm. But Google says you do not need new machine-readable files or AI text files to appear in its AI features, and no major engine has said it ranks sources by one.

Is GEO worth paying for in your case?

Usually worth it

  • Buyers research and ask questions before they buy
  • Professional services, B2B, healthcare, education
  • Travel and hospitality — guests ask assistants to plan trips
  • Your category is explained in AI answers today
  • Your site already has a sound SEO foundation

Probably not yet

  • Your site is not indexed properly — fix SEO first
  • Customers only ever search your brand name
  • You sell purely on price in a commodity market
  • You need leads this month — run ads first

Who are you doing GEO for right now?

UJ Pallazzio, a business-class hotel in Tiruvannamalai, Tamil Nadu. I built its direct-booking website and, since September 2026, run a monthly retainer that combines SEO and GEO with maintenance and marketing. Its guests are largely pilgrims who plan the trip by asking questions — how far the hotel is from Arunachaleswarar Temple, when Karthigai Deepam falls, how Girivalam works — which is exactly the kind of search AI assistants now answer.

The GEO side of that retainer keeps the hotel's facts consistent across its website, Google Business Profile and listings, and publishes guides that answer those pilgrim questions directly. No figures are published yet: the work began in September 2026, and early numbers would tell you nothing.

Read the UJ Pallazzio case study or see all case studies.

How much do GEO services cost?

GEO is part of the same monthly retainers as SEO — same prices, same no-lock-in terms. What changes is where the hours go. Need only a one-time GEO audit your own team can act on? That is quoted after I have reviewed your site, because the work depends on its size and how it is built.

Starter SEO + GEO

Small businesses and new websites

₹15,000 per month

  • Technical SEO + AI crawler access audit, with fixes
  • Business-fact consistency across site and schema
  • Answer-first optimisation (up to 5 pages)
  • Keyword and question research
  • Monthly report incl. AI referral traffic

Growth SEO + GEO

Growing businesses in competitive markets

₹30,000 per month

  • Everything in Starter
  • Answer-first optimisation (up to 15 pages)
  • 2 answer-focused articles per month
  • 5 links or mentions per month
  • Google Business Profile + listings consistency
  • Monthly AI-answer tracking for your key questions

Premium SEO + GEO

Established and multi-service businesses

₹50,000 per month

  • Everything in Growth
  • Unlimited page optimisation
  • 4 answer-focused articles per month
  • 10+ links or mentions per month
  • Competitor tracking in AI answers
  • Conversion rate optimisation

Full SEO plan details are on the freelance SEO services page. No setup fees.

Where are you based, and do you work remotely?

I work from HNO 1198, Sector 16A, Faridabad, Haryana 121002, India. You can reach me on +91 70489 83936, Monday to Saturday, 10:00 to 19:00 IST.

GEO is remote work. Current clients include a hotel in Tamil Nadu and a household staffing agency in New York, and businesses across Delhi NCR can meet in person when it helps. If you are local, the city pages for Delhi, Gurgaon, Noida and Faridabad cover local search, which AI answers about local businesses draw on heavily — as does a well-kept Google Business Profile.

GEO and AI search optimisation — frequently asked questions

Straight answers, including the ones that talk you out of buying.

What is GEO (generative engine optimisation)?+
GEO is the work of making a business show up — and be described correctly — in answers written by AI search tools: Google's AI Overviews and AI Mode, ChatGPT search, Microsoft Copilot, Perplexity, Gemini and Claude. Instead of a list of ten links, these tools write an answer and cite a handful of sources. GEO makes sure your site can be read by them, that your facts are consistent everywhere they look, and that your pages give clear, quotable answers to the questions your buyers ask.
Is GEO different from SEO?+
Less than most GEO sellers claim. Google says plainly that there are no extra requirements to appear in AI Overviews or AI Mode — a page has to be indexed and eligible for a normal snippet, and the usual SEO best practices apply. So GEO is built on top of good SEO, not instead of it. What it adds is the other AI engines (each with its own crawler), stronger attention to consistent business facts and mentions on other websites, content written so a single passage can be quoted on its own, and a different way of measuring results.
How much do GEO services cost?+
GEO is delivered inside the same monthly retainers as SEO: ₹15,000, ₹30,000 or ₹50,000 per month, with the same no-lock-in terms. The difference is where the hours go. If you only want a one-time GEO audit that your own team can act on, it is quoted after I have reviewed your site, because the work depends on how large the site is and how it is built.
Can you guarantee my business will appear in ChatGPT or AI Overviews?+
No, and nobody honestly can. AI answers change from one question to the next and from one day to the next, and the engines do not publish how they choose sources. What I can do is remove the reasons you are being left out — blocked crawlers, content that only appears after JavaScript runs, inconsistent business details, no clear answers on the page — and then track a fixed set of questions every month so you can see what changes.
Do I need an llms.txt file to show up in AI search?+
No. Google states that you do not need new machine-readable files, AI text files or special markup to appear in its AI features, and there is no evidence that any major AI engine ranks sites by llms.txt. I keep one on my own site because it takes ten minutes and does no harm, but I will not sell it to you as GEO.
How do you measure GEO results?+
Four ways. Google Search Console, where clicks and impressions from AI Overviews and AI Mode are counted inside the normal Web performance report. Bing Webmaster Tools, whose AI Performance report shows when your pages are cited in Microsoft Copilot answers. Google Analytics 4, set up to separate visits that come from chatgpt.com, perplexity.ai, Copilot and Gemini. And a fixed list of the questions your buyers ask, checked in each AI tool every month and recorded, so you can see whether you are named and whether the details are right.
Should I block AI crawlers like GPTBot?+
It depends on what you want, and the crawlers are separate so you can choose. OpenAI's OAI-SearchBot decides whether your pages can appear in ChatGPT search, while GPTBot collects content for training models. Blocking GPTBot does not remove you from ChatGPT search; blocking OAI-SearchBot does. Most businesses that want enquiries from AI search allow the search crawlers. Some CDN and firewall settings block AI crawlers by default, so part of every GEO audit is checking what your server actually allows.
Which kinds of business benefit most from GEO?+
Businesses whose buyers ask questions before they buy: professional services, B2B companies, healthcare and education, travel and hospitality, and anyone selling something that needs explaining. A hotel near a pilgrimage site is a good example — guests ask an assistant how far it is from the temple and when the festival falls, long before they compare room prices. Businesses that sell purely on price, or whose customers only ever search a brand name, gain less.
Are you doing GEO for any clients now?+
Yes. UJ Pallazzio, a business-class hotel in Tiruvannamalai, Tamil Nadu, is on a monthly retainer that combines SEO and GEO alongside website maintenance. The case study on this site explains what was built and what the retainer covers. It deliberately publishes no figures yet, because the work began in September 2026 and that is too recent for the data to mean anything.
Do you work with businesses outside Delhi NCR?+
Yes. I am based in Sector 16A, Faridabad, in Delhi NCR, but GEO and SEO are remote work. Current clients include a hotel in Tamil Nadu and a staffing agency in New York. Calls run Monday to Saturday, 10:00 to 19:00 IST, and reporting is written so it makes sense without a meeting.
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What Clients Say on Google

Pulled live from the Google Business Profile — open it in Maps and you will find the same reviews.

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Start with the free written audit. It tells you whether AI crawlers can read your site, where your business details disagree, and whether GEO is worth paying for in your case.

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